Privacy policy

YeJuan operates this store and website, including all related information, content, features, tools, products, and services, to provide you (the customer) with a carefully curated shopping experience (hereinafter referred to as "the Service"). YeJuan is powered by Shopify, which enables us to provide the Service. This Privacy Policy explains how we collect, use, and disclose your personal information when you access, use, shop, or otherwise interact with the Service. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read this Privacy Policy and understand how your information may be collected, used, and disclosed as described herein.


1. Information We Collect or Process

When we refer to "personal information," we mean information that identifies you or can reasonably be associated with you. Personal information does not include anonymized or de-identified information. Depending on how you use the Service, your location, and applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

Contact Information: Your name, address, billing address, shipping address, phone number, and email address.

Financial Information: Credit card, debit card, and financial account numbers, payment card details, account information, transaction details, payment methods, payment confirmations, and other payment-related information.

Account Information: Username, password, security questions, preferences, and general account settings.

Transaction Information: Items you browse, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your purchase history.

Communications Records: Information you provide when contacting us, such as submitting a customer support inquiry.

Device Information: Information about your device, browser, network connection, IP address, and other unique identifiers.

Usage Information: Information related to your use of the Service, including how and when you use or browse the Service.


2. Sources of Personal Information

We may collect personal information from the following sources:

Directly from you: When you create an account, access or use the Service, contact us, or otherwise provide personal information.

Automatically via the Service: Information collected from your device when using our products, services, or website, including through cookies and similar technologies.

From our service providers: Third parties engaged to provide specific technologies or services, who may collect or process your personal information on our behalf.

From our partners or other third parties.


3. How We Use Your Personal Information

Depending on your interactions with us or your use of the Service, we may use personal information for the following purposes:

To provide, customize, and improve the Service: Fulfilling contracts with you, processing payments, shipping orders, remembering your preferences and interests, sending account-related notifications, handling purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipping, supporting reviews, and providing a personalized shopping experience, including product recommendations based on your purchase history.

Marketing and Advertising: Sending marketing, promotional, or advertising communications via email, SMS, or mail, and displaying online advertisements based on your prior purchases, items added to your cart, or other activity on the Service or other websites.

Security and Fraud Prevention: Verifying your account, providing a secure shopping experience, detecting, investigating, or taking action against fraudulent, illegal, or malicious activity, protecting public safety, and maintaining service security. Users registering an account are responsible for safeguarding their credentials and should not share usernames, passwords, or other access details.

To communicate with you: Providing customer support, responding to inquiries, delivering efficient service, and maintaining business relationships.

Legal Compliance: Complying with applicable laws or responding to valid legal requests, including from law enforcement or government agencies; participating in civil litigation or legal proceedings; and addressing potential violations of our policies or terms.


4. How We Disclose Personal Information

We may disclose your personal information to third parties under certain circumstances, including:

To Shopify, vendors, and other third parties who provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, shipping, and delivery.

To business and marketing partners for marketing services or advertising purposes. For example, based on your online activity across merchants and websites, we may work with third-party services via Shopify to support personalized advertising. These partners will use your information in accordance with their own privacy policies. Depending on your location, you may request that we stop sharing information for targeted advertising.

When you directly request, authorize, or consent to disclosure for specific purposes, such as product delivery or use of social media integrations.

Within our affiliated companies or corporate group.

In connection with mergers, acquisitions, bankruptcy, legal obligations, enforcement of terms, or protection of rights, including the rights of our users or others.


5. Shopify’s Role

The Service is hosted by Shopify, which collects and processes personal information as necessary to provide and improve the Service. Information submitted to the Service may be transferred to Shopify or third parties outside your country for these purposes. Shopify may use data from your interactions with our store, other merchants, and Shopify to provide certain enhanced features. Shopify is responsible for processing your personal information in these cases, including responding to any rights you may exercise. For details on Shopify’s data handling practices, please refer to Shopify Privacy Policy.


6. Third-Party Websites and Links

The Service may include links to third-party websites or platforms not affiliated with us. We are not responsible for the privacy or security practices of these third parties. Information you provide on third-party platforms may be visible to other users and is subject to the policies of those platforms. Linking to third-party sites does not constitute endorsement unless explicitly stated.


7. Children’s Data

The Service is not intended for children, and we do not knowingly collect information from minors under applicable law. If you are a parent or guardian and discover that your child has provided us with personal information, please contact us to request deletion.


8. Information Security and Retention

No security measures are completely fail-safe. Transmission of information may not be fully secure. Personal information will be retained as necessary to maintain your account, provide the Service, comply with legal obligations, resolve disputes, or enforce agreements.


9. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights:

Access/Information: Request access to your personal information.

Deletion: Request deletion of your personal information.

Correction: Request correction of inaccurate personal information.

Data Portability: In certain circumstances, request a copy of your personal information or transfer it to another provider.

Opt-Out of Sale or Sharing/Targeted Advertising: Request that we stop processing your personal information for targeted advertising.

 

For UK or EEA residents, additional rights may include:

Right to object or restrict processing

Right to withdraw consent

Requests may be submitted via the contact details below. Identity verification may be required. Authorized agents may act on your behalf with proper documentation.


10. Complaints

If you have concerns about our handling of your personal information, you may contact us or, if applicable, your local data protection authority. For EEA residents, a list of regulators is available here.


11. International Transfers

Your information may be transferred, stored, or processed outside your country. Transfers to countries without an adequacy decision will use recognized mechanisms such as Standard Contractual Clauses or equivalent safeguards.


12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in practices, operations, or legal or regulatory requirements. The revised policy will be posted on this website with the “Last Updated” date.


13. Contact Information

For questions or to exercise your rights, contact us:

Email: NYDF@cdnydf.com
Address: No. 68, Qinglian Upper Street, Jinjiang District, Chengdu, Sichuan, China

We are the data controller of your personal information under applicable data protection laws.